Sarie Story
Sarie, a Jordanian restaurant located in the capital city of Amman, takes pride in offering rapid-service cuisine centered around rabbit meat. With ambitions to expand across Jordan's governorates and neighboring Middle Eastern countries, Sarie primarily targets young individuals and professionals, aiming to deliver a delectable and swift dining experience.
Distinguished by its remarkable speed in order preparation and delivery, the fast-food restaurant features a designated area for swift order fulfillment and a user-friendly food ordering application.
Sarie's core value lies in providing patrons with a delightful, expeditious, and health-conscious dining option. Picture savoring a rapid meal crafted from rabbit meat – quite swift, isn't it? This theme is encapsulated in the restaurant's tagline.
Sarie stands out as the first Arab establishment specializing in rabbit meat as a fast-food option. The name, logo, tagline, and brand identity were meticulously crafted to align with the restaurant's mission and offerings.
The name "Sarie" meaning fast, was chosen after an in-depth examination of the brand's personality and target audience, with the Arabic spelling being "/sɑːrie/"
The logo's design draws inspiration from the restaurant's operational setting, featuring smooth, flowing letters that visually convey speed, evident in the slant of the characters.
A popular Jordanian saying, "quickly, quickly" emphasizing the demand for speed, was ingeniously incorporated into the tagline, establishing a cultural connection with the local population.
Location: Jordan
Done by: Anas Mustafa
Deliverables: Logo Design, Brand Identity, Mobile App
Year Completed: 2023
